Executing a blended experience

As Edward Andrews Homes Experience AOR, we helped develop a more customer-centric design process. Now, instead of designing a home according to purchase order sequence (how builders think), rooms are designed with the home owners in mind (how buyers think). This way, buyers walk away with a clearer picture of what their home will look like and less inclined to rethink their decisions, saving both time and money. LiquidHub also redesigned EA Homes physical design center. The design space ensured meeting and display areas complimented the digital tools created. The space won the 2015 NAHB Nationals Award for Best Design Center.

  • Developed a digital strategy to create brand awareness and drive sales
  • Created iPad tools to increase the operational effectiveness of the options selection process
  • Designed a digitally enhanced studio experience to create a sense of delight for new owners
  • Manage ongoing digital channel from media to content, social execution, eCRM and analytics
  • Developed ambient digital content to help inspire and set the mood in the design space

Web Redesign

Creating compelling product content and infographic visualizations.

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Consumer Research Partner

Validating experiences through human-centered research and testing.

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Mobile Wallet

Changing the way products are bought and sold using a Mobile Payments System.

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Hank Summy ( Partner )

Hank Summy has helped his client partners grow and transform their businesses over the past 25 years. As an expert in digital transformation, he can help you find new ways to engage the people that matter the most to you. 

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