STRATEGY - Establishing a strong foundation and a clear path to success

People and their experience are central to all that we do, at every stage. Strategy, to be complete, must consider the level of human understanding (read as empathy) we have for anything we design and build. In addition, any strategy, plan, or roadmap requires deep understanding of the industry, technology, and the expectations of a new clientele demanding everything personalized, and immediately accessible.

Research & Discovery: Centered around our philosophy that design, architecture, and development are greatly improved by a multidisciplinary approach to understanding context, possibilities, and form.

Our capabilities include:

  • Human-Centered Research
  • Ethnography
  • Observational Analysis
  • Requirements Management
  • Journey Mapping
  • Experience (Usability) Testing
  • Structured Innovation
  • Rapid Solution Modeling

THINKFAST Structured Innovation and R&D: Flexible, Customizable, Scalable, and Fast. A unique set of presentations, workshops, immersion sessions, and collaborative activities that get your team focused on innovative business ideas that are insightful, actionable, and financially impactful.

Our services include:

  • Idea Generation Workshops
  • Quarterly Briefings & Lecture Series
  • Opportunity Framing
  • Concept Presentations
  • Concept to Prototype
  • MVP Launch Programs

Experience Management: Memorable experiences require you to design and architect user-centric experiences that strike the right balance between functionality, and delight both onscreen and in physical environments.

Our capabilities include:

  • Experience Strategy Formulation
  • Content Strategy Formulation
  • Interface Design and Validation
  • Rapid Prototyping
  • Design Specification
  • Future-State Road Mapping

Digital Architecture: Digital business models require today’s enterprise technology environments to be rationalized and re-architected. We combine our tried and tested Enterprise Architectures expertise with our integration and continuous innovation capabilities to help you modernize your architecture.

Our services include:

  • Engagement Platforms Strategy
  • Experience Architecture
  • Enterprise Business & Technology Architecture
  • Application Portfolio Optimization
  • Technology Strategy & Road-mapping
  • Digital Integration Architecture


Through innovation workshops that led to some creative visioning and rapid prototyping, we helped this client see what the digitally-enabled future of shopping in its stores might look like — and begin planning for that future.

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LiquidHub recently helped fashion retailer, Express, define its digital commerce opportunities to deliver a brand experience powering $700 million in online revenue in 2017.

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SAP needed a partner to improve digital channel sales and rethink their B2B branding, and they chose LiquidHub. We helped to develop their small-to-medium size business sales funnel and redefine their brand online.

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Peter Classon ( Partner )

Pete Classon brings 16 years of strategy experience to LiquidHub. Pete focuses on helping our clients chart the right course to achieve their business objectives, transform their brand, and increase sales to engage customers more effectively and efficiently.  

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